New Era Expands NBA Partnership

23 Oct 2016 | tshego

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New Era and the National Basketball Association (NBA) have announced an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

New Era will exclusively produce caps for NBA events, including the NBA Draft Conference Finals and NBA Finals, with products like the NBA draft cap and official locker room championship cap.

The deal comes as the NBA celebrates its 20-year relationship with New Era, and will include marketing and retail activations within league and team platforms.

Chris Koch, president and CEO, New Era said: “We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams.

“We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”

NBA vice president, global partnerships, Lisa Piken Koper added: “We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans. The NBA Draft and Finals will reflect our refreshed approach to the category.”