New Fast Track Office Wins WTA Brief

11 Sep 2014 | tshego

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International sports marketing agency, Fast Track, has been appointed by the Women’s Tennis Association (WTA) to deliver the Asia-Pacific PR and media engagement programme in the run-up to the 2014 BNP Paribas WTA Finals Singapore presented by SC Global, in October.

The win comes as a boost for Fast Track’s newest international office in Singapore, having opened up earlier this year.

The 2014 WTA Finals is the second high profile client for Fast Track Singapore, following the Asian Tour deal signed in March.

The BNP Paribas WTA Finals Singapore presented by SC Global is the finale of the international women’s tennis season, featuring the top-eight singles players and top-eight doubles teams battling it out for outright supremacy in the Singapore Indoor Stadium.

Dan Parr, director of Fast Track Asia, said: ‘The WTA Finals is one of the highest profile and most exciting sports entertainment event to come to Asia and for us to be involved is a huge privilege and extremely exciting.’

‘We will have some of the biggest names in women’s tennis competing here in Singapore and we will be working closely with the WTA Asia-Pacific team to publicise and promote the event to key audiences across the region”, continued Parr.’

Sancia Zheng, marketing director for the WTA Asia-Pacific commented: ‘The Fast Track team impressed us with their understanding of both tennis and the media landscape. They have a good network across Asia and a strong pool of resource within their business to help us maximize the media and content opportunities in the lead up to our season finale in October 2014. We are looking forward to working with them on the maiden BNP Paribas WTA Finals to be held in Singapore.’

Fast Track CEO, Andy Westlake, added: ‘We are delighted to be working on such a high-profile event. Fast Track’s international offices are performing very strongly in their regions, further building our capabilities and reinforcing our global credentials. The work being delivered is first-class, underlined by the quality of client feedback and the volume of interest from major brands, sports events and governing bodies in working with us.’