New Fulham Sleeve Sponsor Marks Pl Return

12 Aug 2018 | james.sanwell@benchmarksport.com

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Fulham FC marked its return to the Premier League at the weekend with an innovative launch video, created in partnership with new sleeve sponsor ICM.com.

The deal with the financial trading firm was revealed to the club’s Instagram followers on the morning of the newly-promoted Cottagers’ first home game of the season.

The social video invites fans to #FollowFulham in the Premier League, taking viewers on a journey through London that culminates at Craven Cottage.

Fulham says the campaign is designed as “a celebration of Fulham’s fans and of London”, emphasising the club’s status as the “oldest-established professional football team” in the capital.

ICM.com has been a partner of Fulham FC since 2017 but will benefit from its first brand presence on players’ shirts under the new agreement.

Commenting on the enhanced deal, the brand’s founder, Shoaib Abedi, said: “We recently announced our global rebrand to ICM.com and are excited to be renewing our sponsorship with Fulham FC to present our new brand identity and new logo on the team’s shirts, resulting in global visibility.

“As a UK headquartered investment firm we place a lot of value on building long-lasting relationships and feel a strong connection towards British football.

“Both ICM.com and Fulham FC have seen remarkable success and growth in the past 12 months and we see this set to continue alongside each other.”

Fulham FC chief revenue officer, Casper Stylsvig, added: “We have developed a good working with relationship with ICM since they joined in November and I’m delighted that they have chosen to expand their partnership with us as we commence an exciting Premier League campaign.

This announcement is accompanied by some innovative creative content which I’m sure everyone associated with the club, as well as our fans, will enjoy”.

Fulham captain Tom Cairney also commented: “It’s always encouraging to see the club bring in new sponsors and partnerships as it shows we’re on an upward trend and all improving together as a club as we embark on our Premier League campaign.”

The Premier League offers clubs and their partners broadcast exposure in more than 180 markets.

Fulham last played in the division in the 2013-14 season. The club has made significant investment in its playing squad during the summer transfer window, bringing in a total of 12 players including five deadline day signings.