New Fulham Sponsor Appoints Clifford French
Clifford French has been appointed by Brother UK to activate its partnership with Fulham Football Club after the information, communications and technology brand was announced as the Official Technology Partner of the Barclays Premier League side last week.
The agency will support the UK subsidiary of the global brand on a retained basis to activate a variety of partnership rights throughout the 2013/14 season.
As well as the traditional partnership properties, Brother UK will dedicate a wealth of resources to the club’s charity arm, the Fulham FC Foundation, including its Schools Enterprise Programme.
James Lawton-Hill, head of marketing for Brother UK, commented: ‘Clifford French is the perfect partner to activate our partnership. The agency’s reputation and experience of activating global football sponsorship rights really stood out and their focus on community engagement was very much in line with Brother’s brand values. Partnership was always the key word for us in this relationship and we strongly believe Clifford French will help us bring that to life.’
James Clifford, co-founder of Clifford French, added: ‘Brother UK has fantastic heritage in football and we’re delighted to help them shape the next chapter of their football sponsorship story. This is much more than a badging exercise for Brother.’
‘We’ll be looking to utilise Brother’s technological expertise to assist Fulham FC’s performances both on and off the pitch and the Schools Enterprise Programme is a perfect example of how football can be used as a vehicle to get youngsters interested and excited in business. It’s a really exciting and innovative partnership.’
Clifford French is an integrated and independent sport and entertainment communications agency specialising in PR, talent management, digital and sponsorship activation and Brother UK joins a roster of clients that includes EA Sports, Puma and Dunlop.
