New-look Scottish Football Brands Unveiled
The Scottish Professional Football League (SPFL) has revealed the names of its league competitions, with the new top-flight to be known as the Scottish Premiership, the old First Division renamed the Scottish Championship, and Divisions Two and Three renamed Scottish League One and Scottish League Two.
The new body was set up following the merger of the Scottish Premier League and the Scottish Football League.
SPFL chief executive Neil Doncaster revealed the new look structure at a press conference at Hampden on Wednesday.
Doncaster said: ‘A mountain of work has been done over the summer to get to this point and I believe there is much more that can be done. The new league set-up reflects very much the recommendations Henry McLeish made in his report for the future of Scottish football.’
‘To have clarity on the names of each division and to have a logo that demonstrates the passion, the excitement and the drama of Scottish football, I’m thrilled.’
The SPFL will now begin a search for a new sponsor for the league.
The SPFL CEO added: ‘We’ve only been in existence for three weeks and have the clarity and certainty as to the structure that people would be investing in. We’ve now got the branding and the names that people can now start associating with the different tiers of football in this country; let’s see where we get to.’
‘I’m really excited about the future and confident we can look forward to a season ahead where we can concentrate on the football rather than all the off-field matters that have dominated the agenda for so long.’
