New Pepsi Ad Puts Footballers In Train Station

Pepsi has launched a new global TV advertising campaign featuring a host of
footballers, including David Beckham and Thierry Henry, playing an impromptu
game of football at a train station.

The ‘Shuffle’ ad sees six young footballers running through a railway station
to catch a train, stopping quickly to drink a can of Pepsi.

Upon drinking the Pepsi, they are transformed into their heroes including
footballers Beckham, Henry, Frank Lampard, Ronaldinho, Lionel Messi and Cesc
Fabregas.

The ad, created by CLM BBDO Paris, is part of a wider campaign called
‘Choreography’, which was launched around the world last month.

Pepsi said the spot celebrates the idea that ‘life offers endless
possibilities’. The wider campaign encourages viewers to participate in a
football competition the soft drinks giant is running on a dedicated website at
www.howyoufootball.com.