New Sponsor For London Marathon
Nestlé Pure Life has signed a new deal to become the official water sponsor of next year’s Virgin London Marathon.
The move will see Nestlé Pure Life taking over from another of the Nestlé Waters brands – Vittel, which has been the official marathon water for the past 11 years.
The change comes at the same time as the headline sponsorship of the race shifts from Flora to Virgin.
To celebrate its first year as sponsor, Nestlé Pure Life will have its own running team, with a total of 50 colleagues from a range of Nestle businesses across the globe.
Rebecca White, head of marketing at Nestlé Waters UK, explained: ‘We’re delighted to be associating the Nestlé Pure Life brand with such a fantastic, high-profile event as the London Marathon. As an event that brings families together to cheer each other on, Nestlé Pure Life will be there to keep kids and adults alike well hydrated whether they’re taking part or simply watching.’
