New Sponsor For Tour Of Britain
SweetSpot Group, organisers of cycling’s Tour of Britain, have signed a three year partnership with Saddleback Ltd, UK distributor for SRAM and felt bicycles in the UK.
The partnership sees the company become the official neutral service provider for the professional cycle race, which is taking place from the 12th-19th September 2009.
Saddleback Ltd will supply The Tour of Britain with SRAM equipped Felt road bicycles, Zipp wheels and provide neutral service to support all of the 96 professional riders in the race.
The Tour of Britain attracts over a million spectators per year to towns, cities and communities across the length and breadth of the country.
The Tour of Britain 2009, which begins in Scunthorpe on Saturday 12th September and finishes eight days later in the centre of London on Saturday 19th September, has attracted a field of the world’s top riders to Britain.
The Tour of Britain is an elite international cycle race granted 2.1 status by cycling’s world governing body, the UCI.
The Tour of Britain is also partnered with The Prostate Cancer Charity.
