New Technologies Applied To Asics Metarun

ASICS has introduced MetaRun equipped with five new technologies that adapt to individual runner requirements, designed for runners of all levels. As part of the launch, the brand’s scientists have also introduced five new technologies:

• FlyteFoam: newly patented, ASICS’ lightest, most durable midsole, with organic fibres for high-level cushioning
• AdaptTruss: newly patented and carbon reinforced adaptive stability system
• SlopedDUOMAX: dual density midsole that adjusts to dynamic motion
• Optimized Upper: featuring a glove-like, one-layer Jacquard Mesh and MetaClutch exoskeleton external heel counter with built-in memory foam X-GEL hybrid high-tech gel

Three years ago, Dr Tsuyoshi Nishiwaki, executive officer and head of research at ASICS Institute of Sport Science, was given the challenge to create ASICS’ best long-distance running shoe possible.

The only condition was that MetaRun had to provide better performance for runners than existing ASICS footwear in all four core long-distance running attributes, lightweight, stability, fit and cushioning.

Dr Nishiwaki and his team fine-tuned for performance, from the proprietary midsole formula to the positioning of X-GEL. Building from the chemical compound up, rigorous testing led to the discovery of new materials and five key innovative technologies to finally achieve their goal.

“As a leader in performance running, ASICS needs to stay ahead of the game. We challenged our team of experts at ASICS Institute of Sport Science to develop a shoe that transcends current design limitations and ensures our future success. MetaRun is our most technologically-advanced shoe ever and marks a significant breakthrough for ASICS. I am delighted that our team has raised the bar higher than ever before to set a new standard for long-distance running footwear,” said Motoi Oyama, president and CEO for ASICS.

MetaRun scored higher than existing internal benchmarks in all four core functions and according to the brand, the FlyteFoam is around 55% lighter than industry standard, MetaClutch improves fit, the AdaptTruss adapts stability and works to deliver 28% more rear-foot stability and X-Gel improves rear-foot cusioning by 18%.”At ASICS, we have pioneered innovation in performance running footwear since Mr Onitsuka created the very first Marathon Tabishoe over 60 years ago. Since then, we have dedicated ourselves to continuously improving our products. We design every shoe to be better than the last, so I am proud of the leap we have achieved with MetaRun,” said Dr Nishiwaki.

“Tomorrow, MetaRun will be ASICS’ new benchmark for all future products to provide even greater benefits to all of our customers. This is just the beginning of our journey,” he concluded.

Only 60,000 pairs are available worldwide, this limited edition shoe will give runners an opportunity to experience ASICS’ footwear technologies. MetaRun will be available globally from November 18th at a recommended retail price of €250.