New York Jets land trio of UK partners
The New York Jets have announced three new UK-based partnerships with Helix Wireless, Hershey’s and Topman.
The new partners join the NFL team’s existing sponsors, Avery Dennison, Choose New Jersey, Nike, and Visa, ahead of the Jets’ visit to London for their game against the Denver Broncos at Tottenham Hotspur Stadium.
A series of fan activations will take place across the city in the week leading up to the game. Helix Wireless will serve as the presenting partner of the ‘Touchdown Tailgate’ fan event. Hershey’s and Topman will join as supporting partners of the event, alongside Nike.
Other partner activations include Avery Dennison presenting the official New York Jets watch parties, Choose New Jersey hosting a Field Goal Kick Challenge in the stadium’s fan zone, and Visa sponsoring a flag giveaway for all attendees on gameday.
The partnerships build on the Jets being awarded marketing rights in the UK in 2022 as part of the NFL’s Global Markets Programme.
Jeff Fernandez, Senior Vice President of Business Development + Ventures for the New York Jets, said, “We’re proud to expand our partnership with Helix Wireless as they join us in London, building on their impactful presence in the U.S. Alongside Hershey’s and Topman, and in collaboration with our existing global partners, this dynamic lineup will deliver an unforgettable week of fan engagement and celebration leading into our game at Tottenham Hotspur Stadium.”
