New York Jets Secure Seventh UK Partnership

The New York Jets have signed a multi-year agreement with nutrition and health brand VitaCholine, covering the US and the UK.

The deal marks the NFL franchise’s seventh partnership in the UK since the team acquired marketing rights in the country via the league’s Global Markets programme in 2022.

As per the agreement, VitaCholine now becomes the presenting partner of the Jets’ US and UK websites. The deal includes prominent brand visibility across the team’s online platforms, and in its 82,500-seat MetLife Stadium home on game-days.

The Balchem-owned brand will also serve as the presenting partner for one Jets away game per season, and will be promoted across the franchise’s communications and marketing campaigns around the fixture.

For VitaCholine, the Jets collaboration marks the company’s first partnership with a major professional sports team in the nutritional ingredient category.

Jeff Fernandez, VP of Business Development & Ventures at the New York Jets, said, “There is a renewed awareness of nutrition and self-care emerging all around us, and VitaCholine, along with its parent company Balchem, are committed to making the world a healthier place.”

“It is rare to have the opportunity to align with such an innovative company who are also leaders in corporate responsibility. We believe their message will resonate with Jets fans and serve to help improve the well-being of so many in our market.”

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