New Zealand Rugby Appoints Tla
TLA Worldwide, an athlete representation and sports marketing business, has announced that it has been appointed by New Zealand Rugby as their partner to manage and deliver their 125th anniversary match in November this year.
The match will see current World Champions, the All Blacks, celebrate the 125th anniversary of New Zealand Rugby with a special commemorative game against the Barbarians at Twickenham on Saturday 4th November, for the opening game of the 2017 end-of-year Northern Tour. It will be the first time the All Blacks have returned to Twickenham since winning the Rugby World Cup in 2015.
As the event agency, TLA’s role will be to organise and deliver all aspects of the match, and it is a continuation of a strong working relationship between the two organisations. Previous matches organised by TLA in partnership with New Zealand Rugby include the two sell out All Blacks matches in Chicago, against the USA in 2014 and Ireland in 2016.
Steve Tew, CEO, New Zealand Rugby, said: “We are delighted to announce the match against the Barbarians. Like the All Blacks, the Barbarians are part of rugby’s rich history and the match later this year is a befitting way to mark our 125th anniversary. Playing the Barbarians is always a special occasion and we think our shared history make this game the most appropriate way to mark our milestone.”
Bart Campbell, TLA chairman, said: “We look forward to working with the All Blacks again for what will be a showpiece event at Twickenham. A game between the World Champions and the Barbarians will highlight the best rugby has to offer. This match demonstrates our excellent relationship with New Zealand Rugby, whom we are delighted to partner with for this anniversary match, which is another endorsement in our ability to deliver quality sporting events.”
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