newcastle Scores Esports Partner
Premier League football club Newcastle United has announced a strategic collaboration with VOV to help grow a global digital esports presence.
VOV, a subsidiary of Riyadh-based Savvy Games Group, are specialists in building esports and competition venues and will work with the Magpies in developing the club’s presence in esports as well as engaging with gamers in Saudi Arabia.
The deal is the latest in a string of commercial agreements the club has secured with Saudi links following its takeover by a Saudi-led consortium in 2021. This has included a partnership with Middle Eastern online marketplace noon, national airline carrier SAUDIA and telecommunications provider stc.
Commenting on the collaboration, Newcastle United’s Chief Commercial Officer, Peter Silverstone, said, “Working with VOV will allow us to engage with Newcastle United fans via the popularity of e-sports and gaming in Saudi Arabia.
“Our collaboration with VOV will provide an exciting platform for our fans to engage with. VOV will also lend their knowledge and expertise to the club in Saudi Arabia where we continue to expand the club’s fan base as one of the country’s most supported Premier League football clubs.
“Saudi Arabia has a young, digitally engaged population and our collaboration with VOV will enhance our efforts to reach this important audience.”
Jerry Gamez, CEO of VOV, added, “This collaboration brings tremendous value to VOV and our partner, Newcastle United.
“There is much we can learn from each other in terms of creating innovative experiences to connect the worlds of football and gaming, in the spirit of growing and entertaining our respective audiences.”
