Coca-Cola Championship Club Newcastle United has signed a kit sponsorship deal with sports lifestyle brand Puma.
The deal will see Puma supply team kit, replica kit and training equipment for two years starting from the beginning of the 2010/2011 season.
Adidas will end their 14-year sponsorship Newcastle with at the end of this season.
The new Puma shirts will be sponsored by Northern Rock, as the nationalised bank announced yesterday it was renewing its deal for a further four years.