newcastle United Adds To Saudi Deals
Premier League football club Newcastle United has announced a new partnership with Saudi Arabian telecommunications provider stc.
The deal is the latest in a string of commercial agreements the club has secured with Saudi-based businesses following its takeover by a Saudi-led consortium in 2021. This has included a partnership with Middle Eastern online marketplace noon and national airline carrier SAUDIA.
The Magpies has now added stc to its sponsorship roster. The club announced the new agreement during the team’s warm-weather training camp in Riyadh, which includes a friendly fixture against reigning Saudi Pro League champions, Al Hilal FC.
Stc, which becomes the club’s official digital tour partner, will benefit from a digital presence at the Al Hilal v Newcastle United fixture, as well as an ongoing presence at the 52,000-capcity St. James’ Park stadium throughout the 2022/23 Premier League campaign.
Supporters will also have exclusive opportunities to win memorabilia and tickets.
Newcastle United’s Chief Commercial Officer, Peter Silverstone, said, “Our ambition is to grow our supporter base in Saudi Arabia; a country whose young population includes a large, passionate and highly engaged football community.
“We are delighted to welcome stc to our growing family of partners and have them on board as our second strategic partner for the club’s visit to Saudi Arabia this December.
“stc digitally connects millions of individuals and businesses throughout the Middle East and their market knowledge, expertise and experience in sport partnerships will complement our drive to reach and engage with more people across one of our key markets. We look forward to working closely with stc.”
