Shorts: Newcastle United, Brentford, Red Bull

Newcastle United have extended their partnership with parcel delivery service InPost.

The early renewal follows the first 12 months of the partnership, which saw InPost install bespoke lockers at St. James’ Park and launch several community activations.

InPost also now forms a ‘key part of the club’s newly launched e-commerce offering’, which gives fans the option of online deliveries to be sent to any InPost Locker across the UK.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, said, “Over the past 12 months, InPost has become immersed in the football club and city.

“We have been able to offer bespoke, localised services to our supporters which are powerful, positive and meaningful to the Newcastle community.

“As a result, this partnership has been a resounding success for both parties and is testament to the incredible spirit that has been forged so quickly with InPost.”

Brentford FC have announced Gen10, a new initiative ensuring, travelling junior fans will pay no more than £10 to watch Brentford in the Premier League.

Under the Gen10 initiative, Brentford FC will subsidise the cost of junior away tickets at Premier League matches where the host club charges more than £10, to help reduce the overall cost. The club will also reduce league ticket prices at the Gtech Community Stadium to £10 for all visiting under 18s.

Jon Varney, Brentford FC Chief Executive, said, “Gen10 is a statement of intent. We’re putting young fans first to ensure they can watch their team on the road by keeping football affordable and accessible. Clubs have the power to make the game more affordable for everyone and to challenge rising costs for supporters and we want to play our part. We hope other clubs follow this initiative.”

Red Bull has announced a new Formula 1 partnership with global toy brand Lego.

The deal will see the two brands produce a Lego Technics model of the RB20, which will be released on 1st March 2025, ahead of the new Formula 1 season.

Red Bull Racing Chief Marketing Officer, Olly Hughes, said, “We are always looking for the perfect build here at Red Bull Racing, so it made sense to shape a new relationship with the LEGO Group.

“We have been listening to our fans, and they have been crying out for this partnership, so we are delighted to see the pieces finally fall into place for 2025.

“It is an exciting breakthrough for the team into a market which fuels creativity… it will combine precision and fun, which is exactly the Red Bull way and feels like the perfect fit for the team.”

Swansea City have extended their partnership with energy drink brand Carabao Sport for the remainder of the 2024/25 season.

Carabao will supply its hydration products to the Welsh club’s women’s and acadcemy teams throughout the campaign.

“Following a successful partnership last season, we are delighted to continue our relationship with Carabao SPORT hydrating our women’s and academy teams for the current season,” said Lee Merrells, Swansea City’s Head of Partnerships.

Paddle UK has appointed Table Tennis England Chair Nick Donald as the organisation’s next Chair.

Donald will be formally presented to the AGM for approval in March, and will succeed John Coyne at the help of the national paddle body.

The incoming Chair has served on the Board of Paddle UK since 2022, and is Chair of the Finance & Audit Committee.

“We represent a diverse paddling community and through the evolution of our Stronger Together Strategy we have a wonderful opportunity to develop further,” Donald said.

“Not just in our sport, to empower, support and grow our disciplines, but also to serve the wider paddling community and optimise our impact for the benefit of our members and stakeholders.”

Carlisle United have extended their back of shirt sponsorship with housing developer Story Homes for a further three years.

Carlisle Chairman, Tom Piatak, said, “We are absolutely delighted that we will see Story Homes as our as our official back of shirt sponsor for a further three years. 

“Their on-going support for the club is fantastic. We truly appreciate that long-term backing and we look forward to continuing our successful partnership together. Having them on-board as we develop, grow and invest in new facilities is really important to us.”