Sela Campaign Sees Newcastle Stars Suprise Young Deaf Fans

12 Apr 2024 | Tom Love

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Young Newcastle United fans who are also members of the deaf community are set to run out as mascots during the club’s upcoming Premier League game against Tottenham Hotspur on Saturday 13th April.

Newcastle stars Kieran Trippier and Dan Burn met the lucky fans at the NU Foundation to participate in a friendly kickabout and break the news, which is part of a wide-ranging activation to engage with the deaf community organised by the club’s front-of-shirt partner, Sela.

While acting as mascots, the fans will also wear groundbreaking shirts embedded with haptic technology which will enable the mascots, and other deaf fans and fans with hearing loss, to experience the incredible atmosphere of St. James’ Park.

The initiative, which has been driven by Saudi Arabia-based live events and experiences company Sela, is set to continue at all Newcastle United home games.

Additionally, the match will also see Sela donate its front-of-shirt sponsorship to RNID, the national charity supporting the 12 million people in the UK who are deaf, have hearing loss or tinnitus, the first time a hearing loss charity has been promoted on a Premier League front-of-shirt.

RNID Associate Director of Inclusion, Teri Devine, said, “Putting the RNID logo on the shirt is absolutely incredible for us. We’re really grateful to Sela and to Newcastle for doing this. It’s absolutely fantastic that the players take time out to come and meet the kids, and actually get to see the barriers that deaf children face.”