Newcastle United Signs JD Sports Retail Deal

Newcastle United has revealed a multi-year partnership with UK- based sports and fashion retailer JD Sports.

The deal sees JD become the Magpies’ official sports retail partner, with its stores stocking official adidas Newcastle United kits and training wear from the 2024/25 season onwards. The deal spans both UK and European stores, as well as JD’s online e-commerce platform.

The club, which recently launched its own in-house retail business, has described the partnership as an opportunity to offer fans ‘increased choice and access to kit products and ranges in multiple cities and territories.’

As per the agreement, Manchester-based JD will benefit from a digital presence at the 52,000-capacity St. James’ Park and the retailer will collaborate with the club to provide exclusive offers and opportunities.

Newcastle United’s Chief Commercial Officer, Peter Silverstone, said, “We are assembling a world-class retail line-up by partnering with JD to complement our own in-house retail business and the offering in adidas’ own stores.

“Our fans in the UK and across Europe will undoubtedly benefit from JD’s extensive, and premium, high-street and online presence, where they will be able to buy the club’s exciting adidas ranges alongside JD’s broader premium sports apparel and footwear offering.”

JD Global Managing Director, Michael Armstrong, added, “JD’s latest football partnership with Newcastle United is a fantastic addition to our growing global football partnership portfolio.

“As the club continues to grow on and off the pitch, we are delighted to be a part of the journey and provide our customers with unrivalled choice and access to kit. This partnership will offer a boost to our stores, and online platforms, both locally and across Europe.”