Newcastle United partner with crypto exchange BYDFi
Newcastle United have signed a multi-year partnership with global cryptocurrency exchange BYDFi.
The agreement sees BYDFi become the club’s official cryptocurrency exchange partner, in a deal designed to support the Premier League club’s continued international expansion.
The collaboration will aim to connect with Newcastle’s growing global fanbase, while giving supporters access to digital finance tools and new experiences.
The partnership provides BYDFi with a platform to reach new audiences, leveraging Newcastle United’s recent growth. Since the 2021/22 season, the club’s broadcast audience has ranked second among Europe’s top clubs, and it now attracts the fifth-highest Premier League TV audience in the Asia-Pacific region.
Founded in 2020, BYDFi serves over one million users across more than 190 countries and regions, offering a range of crypto trading services.
Peter Silverstone, Chief Commercial Officer, Newcastle United, said, “We’re excited to welcome BYDFi to the Newcastle United family. They’re an ambitious, forward-thinking brand whose mission to help people build their financial futures really resonates with us. Our club has seen incredible growth in recent years – since the 21/22 season our broadcast audience has ranked second among Europe’s top clubs, and in the Asia-Pacific region we now attract the fifth-highest Premier League TV audience. Add to that being the fastest-growing club on Premier League social media last season, and it’s clear our fanbase is expanding at a remarkable pace. This partnership gives BYDFi a fantastic platform to connect with our supporters around the world, and together we’ll be creating new digital experiences to bring fans even closer to the club.”
Michael Hung, Co-founder and CEO of BYDFi, added, “Lasting success, on the pitch or in finance, comes from doing the right things, repeatedly, over time. We’re honoured to partner with Newcastle United and to support a mindset where belief meets steady practice.”
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