Newcastle United partners with Visa and barq
Newcastle United have inked new partnership with digital payments company Visa and Saudi financial institution barq.
The collaboration is designed to accelerate brand engagement and adoption for the Premier League club across Saudi Arabia. As part of the agreement, barq’s Visa cardholders in the country will gain exclusive access to a range of club experiences.
Opportunities will include VIP trips to St. James’ Park, meet-and-greets with players and club legends, and behind-the-scenes access. The partnership builds on the club’s growing presence in the region, which has seen its global broadcast reach increase by 66% since the 2021/22 season, the second-highest growth among top European clubs.
Peter Silverstone, Chief Commercial Officer at Newcastle United, said, “Partnering with Visa is testament to the growing appeal of working with Newcastle United. We are incredibly excited to partner with such an iconic brand to bring multiple experiences to our passionate fanbase in Saudi Arabia. The wider Middle East region has seen digital growth and engagement exceed 20% year-on-year for the past two seasons.
“This partnership underlines our commitment to engaging with supporters globally and reflects Visa’s world-class expertise in delivering exceptional experiences for its customers.”
Saad Almuhanna, Deputy CEO & Co-Founder at barq, added, “We are delighted to partner with Newcastle United and support its future ambitions, noting its massive fan base and the strong emotional bond it shares with its supporters. barq will work to strengthen the club’s position as a leading force in the English Premier League and European competitions, which feature many football stars of high technical and commercial value.”
