Newcastle United Scores Partner
Newcastle United has partnered with UK retailer Fenwick.
Fenwick, which is currently undergoing a £40m renovation project to transform its flagship store, has become the official luxury retail partner to the Magpies.
As per the multi-year deal, the national retailer has secured naming rights to the new ‘Rooftops with Fenwick’, an exclusive bar in St James’ Park, Newcastle United’s 52,000-seater stadium.
Peter Silverstone, Chief Commercial Officer of Newcastle United, said, “We are incredibly proud to be teaming up with Fenwick – an organisation that is very special to Tyneside. Newcastle United and Fenwick have a combined 270 years of history and heritage in the heart of Newcastle.
“We share a passion for the city and its people. After recently launching its Quiet No More brand campaign, there could not be a better time for Fenwick to turn up the volume by joining forces with Newcastle United; one of the loudest and most talked about clubs in Europe and across the globe. We look forward to supporting Fenwick as it embarks on an ambitious programme of investment, transformation and global recognition as we continue on our own upward global trajectory, both on and off the pitch.”
Leo Fenwick, Strategic Partnerships Director at Fenwick, added, “Partnering with Newcastle United Football Club marks the beginning of an exciting new chapter for Fenwick, which has been an anchor in the city since we first opened over 140 years ago, bringing our unique curation of fashion and hospitality to the community. We are incredibly proud to be on a shared mission to support local talent, creativity and passion, whilst putting the city and Northeast on the map globally.
“With our ongoing investment programme transforming our store for the future, we’re pleased to join wider efforts to invest in the region, and this partnership will only serve to amplify our reach and impact.”
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