News UK Secures Premiership Rugby Clips
Premiership Rugby has signed a deal with British publisher News UK that will see its newspapers offer post-match clips from every game to its online memberships.
Fans of England’s top-flight rugby union competition can now watch highlights on their smartphones, tablets and PCs from the likes of The Sun, The Times and The Sunday Times.
The new deal kicked off this weekend with Bath Rugby against Saracens on Friday evening becoming the first match under the agreement, which runs until June 2017.
Premiership Rugby’s commercial director, Dominic Hayes, said of the news: ‘Aviva Premiership Rugby is growing every season and this partnership brings the league to a brand new platform.’
Mike Darcey, the chief executive of News UK, added: ‘The partnership with Aviva Premiership Rugby significantly strengthens our offering to loyal subscribers of our world-renowned titles.’
