NFL Hires Agencies For Marketing Push
The NFL has hired marketing agencies Abbott Mead Vickers BBDO and Not Actual
Size to boost awareness of the league ahead of the staging of a regular season
game at Wembley Stadium on 28th October.
The two agencies will jointly create an experiential marketing campaign as
part of the NFL’s overall marketing strategy to build on the interest in the
game between Miami Dolphins and New York Giants – the first regular season NFL
game to be staged outside of the US.
More than 500,000 fans registered for tickets to the NFL game within 72 hours
of the tickets being made available with the game a complete sell-out.
According to the NFL, the campaign will look to create a ‘big statement’
about the league with a raft of high-profile initiatives based in and around the
London area.
