NFL names McCoy’s as latest UK & Ireland partner
The NFL has struck a three-year agreement with KP Snacks that sees McCoy’s become the league’s savoury snacks partner in the UK and Ireland.
The crisp brand will also be a partner of the three 2024 NFL games in London, which will be staged at Tottenham Hotspur Stadium and Wembley next month.
McCoy’s will additionally feature prominently during Sky Sports’ NFL broadcast coverage throughout the season.
The deal coincides with the beginning of the 2024 NFL season, which kicked off on 5th September.
“The NFL has become a core part of the UK sporting calendar, and we are excited to partner with such an iconic brand for the next three years,” said Henry Hodgson, General Manager of NFL UK and Ireland.
Kevin McNair, Chief Marketing Officer of KP Snacks, added, “The NFL continues to be one of the fastest growing sports fanbases in the UK offering larger than life entertainment and action-packed excitement.”
“Through our partnership we are thrilled to bring these two titans together to take fans experiences to the next level helping them feel even more connected to the sport.”
The new partnership marks the NFL’s latest deal covering the UK and Ireland, after the league recently revealed the LVCVA as its lead partner across both countries.
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