Paddy Power touches down with NFL deal
The National Football League (NFL) has named Paddy Power as its official sportsbook partner in the UK & Ireland 2025/26 season.
The one-year agreement will see the Irish bookmaker activate around NFL games in London and Dublin, including the league’s first ever regular season game in Ireland.
The deal also sees Paddy Power, part of Flutter Entertainment, become the official NFL free-to-play game partner in the region.
To launch the partnership, Paddy Power has created a new free-to-play game, ‘Paddy Power NFL Showdown’, where fans can predict match results for a chance to win weekly jackpots and season-long prizes. The agreement also includes promotional activity across NFL digital channels and access to footage rights.
The partnership begins ahead of the Pittsburgh Steelers taking on the Minnesota Vikings on 28th September.
Henry Hodgson, NFL UK & Ireland General Manager, said, “We are delighted to partner with Paddy Power as the NFL’s official sports betting partner in the UK and Ireland.
“Their innovative approach to fan engagement and their passion for sports entertainment aligns with our goals as we continue to grow the game across the region.”
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