The NFL is turning to artificial intelligence to advise on player salary and effectiveness in a tie-up with analytics company Pro Football Focus and Amazon Web Services.
Owned by former Cincinnati Bengals player Chris Collinsworth, Pro Football Focus breaks down every player in every game to build a bank of statistics. With Amazon Web Services, the data is collected and analysed to give insights into each player and each position, which can then advise teams as to their most valuable players as well as the positions on the pitch which are most valuable to them.
The company claim to have contracts with each of the 32 NFL teams, and the technology is used in different ways by each of them, depending on their needs.