NFL UK Announces Two New Sponsors
The National Football League UK (NFL) has announced that Bridgestone Tyres and New York Bakery have been appointed as the official tyre and bagel sponsor of NFL UK respectively.
Bridgestone will be the presenting sponsor for the first-ever NFL game to take place at Twickenham Stadium on Sunday 23rd October, when the Los Angeles Rams will host the New York Giants in the International Series. The game will be broadcast live in the UK on BBC Two, from 2.00pm, and in the US on NFL Network.
Earlier this month, New York Bakery, launched its partnership with NFL UK, participating in the ‘NFL on Regent Street’ takeover on Saturday 1st October with a stall offering bagels to the estimated 600,000 who gathered in London’s West End to meet the players taking part in the first game of the 2016 International Series between the Jacksonville Jaguars and the Indianapolis Colts.
In addition to activating at the International Series games, New York Bakery will be rolling out an on-pack promotion in major supermarkets across the UK.
Phil Pacsi, vice president, sports and events marketing, Bridgestone Americas said: “Partnering with the NFL for the first-ever game at Twickenham Stadium provides an excellent platform to promote the Bridgestone brand and the game of football on a global scale.
“Bridgestone is working to become a major player in the global sports landscape, and the development of the NFL in the UK and the place the International Series now occupies on the sporting calendar in the UK represents an important piece of our overall marketing strategy. We look forward to watching the Giants and Rams in Twickenham and playing a continued role in further growth of the NFL worldwide.”
Marketing director of New York Bakery, Tim Barkey added: “The potential for a partnership with the NFL in the UK at this time is very exciting. American football continues to capture the imagination of more and more people in Britain and the sport offers a great platform to reach out to new people with our activities.”
Commenting on both sponsorship deals, Alistair Kirkwood, NFL UK managing director, said: “We are very pleased to be adding two world-renowned brands to sponsor this year’s International Series. Both Bridgestone Tyres and New York Bakery’s sponsorships underline the huge support the game has here in the UK and we are looking forward to working with them to expand the reach of our sport.”
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