NFL UK Appoints Clifford French

NFL UK has appointed sport and entertainment consultancy, Clifford French, to develop a consumer communications programme focused on talent and influencer partnerships in the UK.

The agency has been appointed on an initial nine-month contract following a pitch process and will start immediately, developing a season-long programme focused on creating an ongoing conversation with fans.

Clifford French will focus on key spikes in the NFL season, such as the season kick-off in early September, the three International Series Games in London in October, Thanksgiving, the Playoffs and Super Bowl.

The agency will create content using a variety of NFL assets such as behind-the-scenes access and NFL talent. This will be supported with a content strategy designed to help educate and entertain audiences outside of the NFL UK’s owned channels. 

Clifford French agency head, James Clifford said: “The NFL is a global brand with a rapidly growing presence in the UK, and we’re over the moon to be appointed. As an agency, we feel extremely well-suited to the brief and we can’t wait to get cracking.”

David Tossell, NFL director of public affairs in the UK and Europe, added: “Clifford French really impressed with their knowledge of the emerging influencer space and how to operate in both a commercial and creative sense when working with talent and influencers. We’re really happy to have them on board in what promises to be the biggest season to date for NFL fans in the UK.”

Clifford French joins NFL UK’s roster of agencies including Hanover Communications (The Playbook), Macesport, LiveWire Sport and Wasserman Media Group.

The agency currently works with the likes of PUMA UK, Carlsberg, EA SPORTS, Sports Direct, 888sport and San Miguel on a retained basis.