NFL UK Signs Cinch As Lead Partner
The NFL has announced a new deal with UK online car marketplace cinch, which will become the Presenting Partner of the NFL London Games as well as Lead Partner of NFL UK from the start of the 2021 season.
The cinch brand will be displayed from endzone to endzone and beyond at the NFL’s London home base of the Tottenham Hotspur Stadium for the two sold-out NFL London Games in October.
The games will see the Atlanta Falcons host the New York Jets on Sunday 10th October, and the Jacksonville Jaguars at home to the Miami Dolphins on the 17th, while the new season kicks off on 9th September when defending champions, Tampa Bay Buccaneers, take on the Dallas Cowboys.
Throughout the season, cinch branding will also appear across Sky Sports, where it will sponsor Sunday Night Football and Sky Sports NFL. The online car buying platform will also give Britain’s NFL fans the chance to attend Super Bowl XLVI in February 2022 as part of a new campaign.
“We are very excited about creating a new partnership with a company as innovative as cinch,” said Brett Gosper, Head of Europe and UK, NFL.
“We look forward to working with them on creative ways to take the NFL to new audiences and continuing the growth of our fan base.”
Avril Palmer-Baunack, Chairman of Constellation Automotive Group, which owns cinch added: “This is a significant and exciting partnership for cinch. NFL is a hugely popular sport in the UK and Europe, with fantastic growth year on year. cinch is one of the fastest growing brands in the UK and the NFL’s drive for success fits perfectly with cinch’s focus on delivering more faff-free motoring experiences to consumers across the UK.
“We can’t wait to get to know NFL fans and bring more excitement to a thrilling sport.”
The news sees cinch add another sport to its portfolio of sponsorship within the industry.
The brand currently has deals in place with the ECB, as Principal Partner of England Cricket; the SPFL; Tottenham Hotspur; the LTA for the cinch Championships; the Northampton Saints, and The British Motor Show.
Earlier this year, it appointed Pitch Marketing Group to activate its sport sponsorships.
