NFL To Unveil Giant Player Replica In London

30 Apr 2008 | tshego
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The National Football League is to unveil a towering replica of Miami Dolphins
star player Jason Taylor in London’s Trafalgar Square to mark the historic game
between the Dolphins and New York Giants on 28th October at Wembley Stadium.

 The formidable animatronic, the biggest animated human figure ever built at
26ft, is a ‘world first’ and has been specially created by London-based SFX
Company Artem Ltd, as part of an experiential marketing campaign undertaken on
behalf of the NFL by Not Actual Size.

The replica has taken just under 10 weeks to construct, with a team of more
than 40 people working to build the superstructure in time for its official
unveiling in Trafalgar Square on Monday 22nd October.

Weighing in at over a tonne and standing at 26ft tall, the animatronic has
moveable feet and arms and travels at 4-5mph.

The animatronic will be taking a ‘mystery’ tour of London in the lead up to
the game and making stops at several iconic venues before arriving at Wembley
Stadium in time for the match build-up, which will include an NFL tailgate
party.

Tickets for the NFL game, the first competitive match to be played outside
North America, sold out within two hours of going on sale and over half a
million ticket requests were made in the first 72 hours after the game at
Wembley was announced.

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