Shorts: NFL, WRU, Leicester Tigers
Genius Sports has partnered with Reddit to deliver a new live sports scores feature for NFL fans.
By integrating official NFL data, London-based sports data company Genius has collaborated with the Reddit to allow real-time scores and statistics to be displayed directly in team-specific Subreddits, enabling fans to stay informed and connected during games.
This feature, available on both the Reddit app and website, has brought accurate live game information to fans as they engage in discussions. Genius Sports, the official provider of NFL league data, has supplied fans the opportunity to follow the games closely while participating in active conversations about them.
The new feature has aimed to meet the growing demand for dynamic, in-the-moment updates, seamlessly integrating real-time NFL scores with Reddit’s fans.
Sarah Rosen, Senior Director, Business Development at Reddit said, “We know sports fans flock to Reddit for discussions with other passionate fans about their favourite teams and top games. By working with Genius Sports, we’re able to make these conversations even more immersive and engaging and bring NFL fans on Reddit closer to the play-by-play action.
Josh Linforth, CRO at Genius Sports added, “The NFL season marks the pinnacle of global sports, and our partnership with Reddit streamlines how users interact with teams, scores and stats. We’re thrilled to further extend the reach of our official NFL league data, helping fans interact with the action before, during and after every game.”
Wales are now among best-paid women’s rugby teams in the world after a number of new contracts were announced.
The Welsh Rugby Union (WRU) has secured 37 new full-time contracts for Wales players, establishing the team as one of the best-paid international women’s teams globally.
Earlier this month, Wales captain Hannah Jones confirmed that an agreement had been reached following months of discussions between players and the WRU, with pay being the main point of focus. Initially, Wales had been awarded 12 professional contracts at the start of 2022, a number that has now steadily increased. The 37 new deals include several extended two-year agreements.
This development provides a significant boost for the squad as they prepare to face Australia in their WXV2 opener in South Africa on Saturday. The team enters the match buoyed by their first win over the Wallaroos in seven attempts during last week’s warm-up at Rodney Parade.
The WRU aims to share more about its comprehensive strategy in the coming autumn, marking a significant milestone for women’s rugby in Wales. The WRU has successfully secured the services of all 37 players, solidifying their status as one of the most well-supported women’s teams in the world.
Abi Tierney, WRU Chief Executive said, “We have a stated aim to continue to invest in women’s rugby and that means both at the professional level and in the structures and systems which underpin it. Professional international contracts are a vitally important part of the ecosystem we are creating to promote success.
We have not completed this and we will have plenty more to say on this subject when we announce our full strategy this autumn, but this is a hugely positive day for women’s rugby in Wales.”
Premiership rugby union club Leicester Tigers have entered a strategic partnership with Pay iO.
As part of this collaboration, Pay iO has become the leading partner of the Leicester Tigers Academy and has taken over the naming rights for The Chairman’s Lounge, which will now be known as The Pay iO Chairman’s Lounge.
Additionally, Pay iO has been designated as an official community partner of Leicester Tigers.
Based in Leicester, Pay iO is a financial technology company that specialises in providing businesses with payment transfers.
Andrea Pinchen, Leicester Tigers Chief Executive Officer said, “Their sponsorship of our Academy, one of the game’s most respected pathway programmes, and Community rugby will only strengthen the work we do in these areas and are excited that Pay iO are aligned with us in the value we place on them.”
Digital media, marketing and technology agency Brave Bison has renewed its contract with the Caribbean Premier League (CPL) and Women’s Caribbean Premier League (WCPL) for an additional 12 months.
This follows a three-year tenure that saw the Caribbean’s cricket organisation supported by Brave Bison’s sports entity, Media Network.
London-based Brave Bison’s focus will revolve ‘heavily around content strategy, production and channel management for the CPL YouTube Channel.’
Martin Ruffell, Head of Sport, Brave Bison, commented, “We’re delighted to be renewing our contract with the CPL and WCPL. It’s a great testament to the work that we’ve been doing together over the past three years. It’s now as important as ever that we continue to hit it for six, and see relevant and engaging content carry on driving some great numbers.”
The Pro Am Padel Tour has announced NEO WTR as its new official water supplier.
NEO WTR will launch its Padel hydration campaign on Friday 27th September at the Pro Am Padel Tour event at newly launched venue Rocket Padel in Battersea with celebrity players such as ex footballer and media personality, Peter Crouch and surf champion Laura Crane.
Oliver Morgan, Founder of the Pro Am Padel Tour, said, “As well as essential hydration for our players and celebrities, NEO WTR will bring an added commitment to the environment from all of us at PRO AM PADEL TOUR and we are delighted to be supported by this exciting and forward-thinking new and impressive new brand.”
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