Nike and LEGO build on partnership

12 Aug 2025 | Stewart White
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Nike has expanded its global multi-year partnership with The LEGO Group, announcing two new co-created product sets and an accompanying apparel and footwear collection.


Following a previous release earlier this summer, the new launch continues the collaboration between the two brands, which aims to encourage children’s engagement with active and creative play. The new products include the Nike Slam Dunk x LEGO Set and the Nike Dunk Trickshot x LEGO Set. The first allows users to build a basketball player figure, while the second features a playground scene with a Nike Dunk sneaker.

Minifigures queue outside Leicester Square’s LEGO Store for the next Nike x LEGO product drop

The new sets will be available for pre-order ahead of the official launch, when a new collection of apparel, footwear and accessories will also be released.


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