Nike And Ukactive Launch Move Crew To Get Kids Active
Nike & ukactive Kids have launched a new initiative designed to help children reach their 60 minutes of daily recommended activity.
The Move Crew programme forms part of the pair’s response to the Coronavirus pandemic, which has seen schools across the UK close their doors to all but vulnerable children and those of key workers.
“We know what a difficult time this is for families across the nation who balance the challenges of busy work schedules with the unexpected childcare requirements, while doing so in restricted environments,” said ukactive Chair and Paralympic Champion Baroness Tanni Grey-Thompson.
“Ukactive is delighted to be working in partnership with Nike to offer families much-needed support, providing young people with free, fun and engaging activities, championed by sporting icons like Dina Asher-Smith, along with great coaches and inspirational school heroes.”
The Move Crew initiative uses the expertise of primary school staff, elite athletes, coaches to support teachers, parents and carers by setting daily ‘activity missions’ which can be completed either at home with family members or at school with teachers and classmates.
Every Monday, a Nike athlete will announce a new weekly theme, with a new Move Mission released every morning at 8am.
Week one’s theme is “Power of the Team” and features 200m World Champion Dina Asher-Smith, Grantham Primary School PE Lead Hanna Sapeta, 12-year-old sprinter Savannah McKenzie Morgan, and Nike trainer Joelle D’Fontaine.
Working with partners across the sport, activity and education sectors, ukactive and Nike will make content accessible to children across the UK, with the target age for the programme those aged between 7-12.
