Nike Extends Laliga Supplier Deal
Nike has extended its partnership with LaLiga, the top division of Spanish football, through to 2019.
As part of the announcement, Nike unveiled the new ball that will be used in the 2016/17 season, the Ordem 4.
“We are proud to continue with Nike and of course to have them trust our league as a promotional act for their brand,” said Javier Tebas, president of LaLiga. “Is going to help both of us be more competitive”.
“We are delighted to extend this partnership. Nike is the leading brand in football and is continually innovating through the relationships we hold with the world’s best players, clubs, federations and leagues. This partnership, which began in the 1996/97 season, will further strengthen LaLiga and football in Spain as a whole,” said Lorenzo Moretti, vice president and general manager of Nike Football in Western Europe.
LaLiga also announced this week that it from next season it would be operating with a clean brand following the end of BBVA’s title sponsorship of the top two divisions.
