Nike Hails Comebacks In New Lockdown Spot

Nike has launched a new spot, Never Too Far Down | You Can’t Stop Us, as it looks to sport’s return from lockdown.

Highlighting some of the most epic comebacks from its athletes including Tiger Woods, LeBron James and Serena Williams, the sportswear brand is pointing to past triumphs to inspire sport’s return.

The spot points to the resolve, grit, and hope needed to pull off a comeback, and tells its audience that sport reminds us that ‘no matter how far down we may be, we’re never too far down to come back.’