Nike Hires Akqa For Online Football Work

Sports apparel giant Nike has appointed digital agency AKQA to handle all its
football related online activity in a bid to link together all such initiatives
around the world.

AKQA will act as Nike’s global digital agency for all its football-related
online projects across Europe, Asia-Pacific, Latin America, the US and Canada.

Whilst AKQA has long worked with Nike on online projects, the move represents
a change of approach from the brand who had previously used rival agency LBi for
its digital work within football.

Last week it emerged that Nike was increasing its investment in grass-roots
football through the launch of a nationwide ‘urban football’ scheme to promote
the sport to youngsters ahead of Euro 2008.