Nike Launches Winner Stays Film
Nike has unveiled the second part of its ‘Risk Everything’ football campaign for 2014 with “Winner Stays,” featuring stars Cristiano Ronaldo, Neymar Jr. and Wayne Rooney all returning alongside a host of other football superstars and special guests.
The film begins with a local football match in the park between friends where the winner stays on, before escalating into a star-studded game in a packed stadium.
The advert also includes the Magista, a boot that’s not even out yet, while Ronaldo gives the world’s first glimpse of the new Mercurial Superfly.
Davide Grasso, chief marketing officer for Nike, commented: ‘We connect to players’ passion for the game, whether it is the world’s best in Brasil or players in the park or street. ‘Winner Stays’ taps into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.’
‘We’re proud of our history of inspirational, fun football campaigns that become one of the talking points around big tournaments. We believe in fearless, exciting joyful football and that’s the point of view we want to get across.’
‘Nike players play on the edge because they know great moments spring from attempts to try something unique and out of the ordinary. We watch the game for these moments because they inspire us to create our own,’ Grasso added.
‘This is what Risk Everything is about. If you are prepared to take those risks, there is no telling what you can do.’
As well as the returning Ronaldo, Neymar Jr and Rooney, the film features: Zlatan Ibrahimovi?, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, and David Luiz.
“Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.
