Nike Named Presenting Partner Of NBA London Game
The National Basketball Association (NBA) and Nike have announced an expansion of their existing partnership that will make the league’s new official on court apparel provider the presenting partner of the NBA London Game 2018.
The regular-season game will feature the Philadelphia 76ers and Boston Celtics at The O2 on Thursday 11th January.
In addition to being the presenting partner of the NBA London Game 2018, Nike will receive brand exposure, including event logo inclusion, on court and in-arena signage, along with hosting several fan activations and promotions leading up to and during the game.
Nike and the NBA recently unveiled the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an all-access pass into the world of their favorite team and players. All 30 team jerseys, along with the new Nike Therma Flex Showtime warm-up Jacket, will be available to fans at Nike Town London throughout the month of October and year-round at NBA store.
Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey features an embedded NFC (near field communication) chip that launches real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists – all on the jersey owner’s mobile device. To unlock it all, fans will download the NikeConnect app and tap the jersey with their smartphone.
NBA EMEA vice president, global marketing partnerships & emerging markets, Marc Armstrong said: “The NBA London Game 2018 presented by Nike is a great showcase of our game and provides Nike with an excellent opportunity to connect with NBA fans in the UK and across the region through a range of exciting in-arena, media and retail promotions.
“We look forward to expanding our partnership with Nike as we welcome the 76ers and Celtics to London.”
The news of Nike joining the NBA London Game roster, follows on from yesteday’s announcement that Müller would also be expanding its deal with the game
In addition to London, Nike will also be the presenting partner of the NBA Mexico City Games 2017, which will feature the Brooklyn Nets playing regular-season games against the Oklahoma City Thunder on Thursday 7th December and against the Miami Heat on Saturday 9th December, at the Arena Ciudad de Mexico.
