Nike Pushes New Trainer With Arsenal Stars

Nike and Foot Locker are launching a new TV and digital campaign featuring sports stars such as Arsenal striker Andrei Arshavin to promote the new Air Max 90 trainer.??

The campaign, entitled ‘I am the rules’ was created by Wieden & Kennedy London and AKQA.??

Arshavin’s Arsenal teammate Marouane Chamakh also appears in the advert alongside French World Champion boxer Ingrid Graziani.??

A microsite and online banner advertising created by AKQA will support the minute long spot.??

The digital media campaign will also include a competition, with participants having the chance to win tickets to watch Arsenal play at the Emirates stadium.??

The TV and digital premieres in the UK on MTV on 15th August.