Nike+ Running Expands Portfolio

Nike has launched partnerships with Garmin, TomTom, Wahoo Fitness and Netpulse – allowing its runners to connect devices and fitness equipment to integrate its offerings as a Nike+ community member.

Since its inception in 2006, Nike+ Running has created a global community with the Nike+ Running App.

Adam Roth, VP of Nike global running brand marketing, commented: “Whether it’s an athlete’s first or fastest run, Nike+ has been there to provide inspiration and information to motivate all runners. Together with best-in-class partners like Garmin, TomTom, Wahoo Fitness and Netpulse, we can now deliver these experiences to even more runners, regardless of where they run or the device they prefer to run with.

“These partnerships are all about the runner – giving him or her even more ways to access the rewarding benefits of being a Nike+ Running member.”

This evolution allows users new ways to leverage GPS watches, heart rate monitors and connected gym equipment.

Garmin specialises in navigation and GPS watch technology; TomTom is a long standing Nike partner and a global provider of GPS sport watches; Wahoo Fitness specialises in smartphone fitness technology with heart rate monitors and other fitness sensors; while Netpulse is the largest provider of branded mobile apps for health clubs and connected cardio technology for equipment manufacturers.

Nike+ Running app product director, Michael Orenstein, added: “We’re constantly looking to optimize every aspect of the Nike+Running experience. 

“By listening to the voice of the Nike+ Running community, our latest release features several enhancements designed to make running with Nike+ even better for our athletes.”

Earlier this year Under Armour launched a similar set-up, in partnership with HTC, to collaborate for a new product range to feature in the Under Armour Connected Fitness network.