Nike Stands Alone On Woods’ Bag

Nike will be the only brand to feature on the golf bag of world number
one Tiger Woods when he makes his return to the sport at the US Masters
in April following his lengthy absence caused by the revelations
surrounding his private life.

AT&T had previously featured
on Woods’ bag but the telecoms firm dropped its association with Woods
at the end of last year in the midst of the scandal over his
extra-marital affairs.

‘We are not actively pursuing new business partnerships at this point in time,’ Mark Steinberg, Woods’s agent at IMG, stated.

Steinberg said Woods will be using the ‘TW’ brand at Nike, his longest corporate sponsor.

It
will be the fourth logo on Woods’s bag in his professional career. He
started with Titleist from 1996 before signing an endorsement deal with
Buick that lasted through the 2008, ending early when GM filed for
bankruptcy.

Woods then signed on with AT&T, which also sponsors a PGA Tour event that supports Woods’s foundation.

AT&T was the second sponsor behind Accenture to drop Woods over revelations he had been cheating on his wife.

AT&T is still title sponsor of Woods’s tournament, although Woods will not be the tournament host this year.