Nike Unveils Twitter Digital Campaign

Nike has launched a huge Twitter campaign with fans able to post messages on a 138 metre high building in the centre of Johannesburg, South Africa.

Nike’s latest interactive digital communications push allows fans to tweet messages of support onto the 30-storie high Life Centre building.

Flanked by 90m tall images of Cristiano Ronaldo is an interactive LED screen almost half a football pitch in size and fans can send messages of support via the #NikeFuture hashtag on Twitter or Facebook.com/nikefootball.com, with up to 100 messages a night being projected onto the building.

The interactive marketing activity is the latest push for Nike’s ‘Write the Future’ campaign.

Nike’s highly successful ‘Write The Future’ campaign that has had over 32m views digitally since its launch less than a month ago.

Watch the video surrounding this Nike digital marketing campaign in South Africa here.