Diamond Sports Events has signed a deal with Nintendo Wii Fit Plus to become title sponsor of the Bournemouth Sevens.com Festival 2010.
The rugby sevens festival attracts 20,000 people to the South Coast and features 250 teams (4,000 competitors) over 3 days.
The deal comes as a major coup for the festival which is only in its second year.
The event also includes a festival stage with live bands and DJs and 3,000 camping spaces.