Nissan Expands Champions League Sponsorship

27 Aug 2015 | tshego

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Nissan has expanded its partnership with the UEFA Champions League in a new three-year deal.

The new partnership will see the Japanese car manufacturer, which became the official automotive sponsor of Europe’s elite club competition last year, has now extended its partnership into all global territories until 2017/18.

The new agreement will see Nissan activations, including TV broadcast sponsorships around live UEFA Champions League matches, taking place across more than 40 additional countries including Brazil, China, Japan and the USA from this season.

Nissan will also now have the exclusive rights to offer fans the opportunity to be a centre circle carrier, offering over 1,300 children across European territories the chance to take to the pitch before matches.

Roel de Vries, the corporate vice president, head of marketing and brand strategy for Nissan said: “Our aim from the start of the partnership was to give fans an engaging and exciting experience of the UEFA Champions League. We constantly strive to innovate across our whole business and with the partnership now being truly global; we can offer even more people the opportunity to get involved with our brand throughout the season.

“Whether through our ambassadors, the activations and competitions that we will host or the exclusive chance to join the players on the pitch at every match with our centre circle carrier activity, we’ll give people more access to one of the world’s greatest sporting competitions.”

Nissan will also launch a ‘Goal of the Week’ competition, which will enable fans to vote on their favourite goals from every match week for the chance to win a range of prizes from official match balls, tickets and an opportunity to go to the final in Milan on 28th May 2016.

Nissan is also continuing its partnership with official Nissan UEFA Champions League ambassadors, Andrés Iniesta, Thiago Silva, Yaya Touré and Max Meyer for the 2015/16 season. This will cover various activities from appearing in Nissan TV and print commercials, personal appearances and other activations throughout the year.