Nissan Gives Fans A Champions League Place
Nissan, global automotive sponsor of the UEFA Champions League, is offering football fans the chance to experience this season’s final taking play at the San Siro stadium on 28th May.
25 lucky football fans will win the opportunity to fly to Milan and experience being an official centre circle carrier on the pitch, during half time. The experience will see the chosen 25 walk out in front of more than 70,000 fans and wave the black and white UEFA flag.
The campaign has been launched today via a Facebook video announcement, starring Nissan ambassador Andres Iniesta. Fans now have until 13th April to upload their own photo selfie into the comment box on the Nissan Facebook page in order to enter.
Nissan is also offering an additional way to allow fans to feel part of the action with supporters able to submit their name to be weaved onto the flag which will then take centre stage on the pitch during half time. By micro-printing everyone’s names onto the flag, to create the shape of the stars, every fan who participates will get a place on the flag. Fans will also be able to see their name on the flag for themselves via a high-definition image.
This second phase of the campaign will be launched by another Nissan ambassador, Thiago Silva, in time for the semi-final ties at the end of April. Thiago be asking supporters on the streets of Paris for their autograph, to encourage them to enter by commenting on the Nissan Facebook page or via the Nissan website from the 26th April.
Jean Pierre Diernaz, vice president for marketing, Nissan Europe, said: “As part of our UEFA Champions League sponsorship, fans are at the heart of what we do at Nissan, and we’re constantly innovating to ensure we offer the most exciting experiences possible for these supporters. No other sponsor other than Nissan can make this promise to fans, to be stood on the centre circle of the pitch during the most watched sporting event of the year.
“During the 2015 UEFA Champions League Final in Berlin a lot of our activity and focus was on the Final match itself and the huge areas within the fan festival in Berlin, but obviously this required a lot of fans to be physically present. For us this year in Milan, we want to be able to do the same for all of those fans in attendance plus through social media engage the millions of fans at home, who haven’t got physical access, in an innovative, virtual way.”
In addition to football fans on Facebook and the Nissan website, the whole campaign will also target internal Nissan employees and customers via Nissan dealerships.
Image: ©Getty Images
