Nissan Lights Fuse On Champions League Work
Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Nissan to work on the car manufacturer’s new sponsorship of the UEFA Champions League and UEFA Super Cup.
The agency has been working on the programme with Nissan for three years and was involved in developing the business case and global strategy for Nissan as well as leading the tender process and contract negotiations.
The four-year agreement with UEFA, starting next season, is Nissan’s largest ever sponsorship deal and sees Nissan replace Ford as UEFA Champions League sponsor after 22 years.
According to the press release, Fuse Sport + Entertainment is part of an “Omnicom Nissan United” team which will now work to leverage the sponsorship globally.
Commenting on the appointment, Fuse Sport + Entertainment managing director EMEA, Mark Bullingham said: ‘We are delighted that Nissan, one of our key clients, has secured such a major and prestigious sponsorship agreement with UEFA. Securing this deal is part of a long term global strategy, which fits alongside other partnerships such as Rio 2016 and the African Cup of Nations. We are excited to be involved in bringing a new name and fresh approach to the UEFA Champions League.’
Gareth Dunsmore, general manager marketing communications for Nissan Europe added: ‘Nissan’s hand-in-hand relationship with Fuse, our trusted partners throughout the negotiation process, has been integral to the strategic development of this innovative partnership with UEFA Champions League. We are very excited about continuing to work together to bring the best of football together with the best of Nissan innovation.’
