Nissan Signs Eight Year Cricket Deal
Nissan has agreed an eight-year sponsorship deal with the International Cricket Council (ICC), becoming a global sponsor of the world governing body’s international tournaments until 2023.
The deal includes the next two editions of the Cricket World Cup, to be held in England and Wales in 2019 and India in 2023.
Nissan will also back the ICC Champions Trophy and ICC World Twenty20, as well as Under-19, women’s cricket and qualifying events.
The Japanese carmaker, which is also a UEFA Champions League partner, will receive extensive branding and activation opportunities at all global ICC events. Nissan replaces Korean firm Hyundai in the ICC’s automotive sponsorship category.
ICC chief executive David Richardson said: “The ICC is delighted to welcome Nissan on board as a global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC’s global events.
“Nissan is one of the world’s leading motor companies and boasts a strong international presence in both new and established markets. Nissan’s values are closely aligned to those of the ICC, to be innovative, with a strong focus on delivering exciting and unique experiences for our fans and stakeholders.”
