Nissan Unveils Reactive X-trail For Champions Trophy
Official global partner of the ICC Champions Trophy, Nissan, has unveiled an intelligent car inside the Oval that connects fans to the excitement of the live matches by reacting to the big moments in real-time.
The X-Trail will also interact with cricket fans around the world via activations on social media.
During play at the Oval, fans will see the X-Trail in car mode, a digital render of the 2017 Nissan X-Trail. When the action hots up on the pitch, the car will come to life reacting to fans and amplifying their excitement, by celebrating boundaries, highlighting milestone moments and adding to the tension of the big decisions.
The full-size X-Trail model is the result of a collaboration with partners Curb Media, DOOH and Fuse. It is mapped with 67,500 new generation Flexlyte LEDs, each individually programmed and animated using hundreds of colour combinations to enable the development of a wide variety of content and to optimise in changing weather conditions from bright summer sunshine to torrential summer rain.
Fans will be able to experience the intelligent pitchside car when the ICC Champions Trophy 2017 officially gets underway as hosts England face Bangladesh at the Oval on Thursday 1st June.
Roel de Vries, Nissan Global Head of Marketing and Brand Strategy, said: “The ICC Champions Trophy 2017 set out with a vision to be the most connected cricket tournament ever and the X-Trail at the Oval is a new for fans to connect with our product displays. At Nissan, we believe that innovation can generate excitement and Nissan Intelligent Mobility defines how are cars are powered, driven and integrates with society.
“Like the ICC, we have a proud record of innovation and using new technologies to amplify fans’ excitement. The X-Trail forms an important part of our global engagement plan that also includes the Nissan Trophy Tour and the Nissan Play of the Day that enables fans to watch, vote and share their most exciting moments of the tournament every day.”
