Nivea Links With Talksport Wc Show

Nivea for Men has signed a six-figure deal to become an official partner of TalkSport’s 2010 World Cup coverage.

The promotion is being used to push Nivea for Men’s deal as the official men’s grooming supplier to the England team using the strapline ‘Preparation is everything’.

The promotional activity was devised by the sponsorship division of Aegis media agency Carat and will include on-air activity on TalkSport, as well as the digital TalkSport magazine, TalkSport.net and the print Sport magazine.

Nivea for Men will be included in the features and promotions on TalkSport in the run-up to the tournament this summer, as well as in features and sponsor credits around TalkSport’s coverage of all 64 matches.

Sport magazine will run a range of England-focused adverts with the same ‘Preparation’ theme, as well as display adverts, a cover wrap and sampling campaign.

TalkSport has recently signed up Tottenham Hotspur manager Harry Redknapp as part of its on-air team for the World Cup.