Noah Media Group Lands Gfinity Production Deal
Noah Media Group, an independent sport, TV and film production company, has announced it has entered into a partnership with Gfinity to become its exclusive production partner.
The deal confirms Noah Media Group as the sole producer of the next two seasons of the Gfinity Elite Series; the professional esports tournament where some of the world’s best professional teams compete for their share of the £250,000 prize pool in front of a live audience at the Gfinity Esports Arena in west London.
Noah Media Group will also work alongside Gfinity across a range of new productions under the partnership, including live events and magazine formats.
The Gfinity Elite Series Season 3 launches on 9th March and this year the tournament has increased to 10 teams featuring Fnatic, Envy and Vitality, and newcomers Hashtag United and UNILAD.
For the first time, FIFA 18 will be included alongside Rocket League and Street Fighter V. The Elite Series is streamed via Twitch and Facebook and has previously aired on BT Sport and Eleven Sports, receiving a total of nine million views for Season 2.
The production team at Noah Media Group has experience delivering live sports content for UK audiences across ITV, BBC Sport, Channel 4, BT Sport and Sky Sports.
John McKenna, CEO at Noah Media Group, says: “Having been the first choice producer for the Gfinity Elite Series since its launch in 2017, we’re thrilled to cement our working relationship through this exclusive partnership. At Noah we pride ourselves on our track record of excellence, creativity and innovation in production. Working so closely with Gfinity will enable us to bring that to one of the fastest growing areas in sport and help develop next-level esport content that will excite this loyal and enthusiastic fan base.”
Amanda Lawson, global head of production at Gfinity, said: “We are really excited to be launching Season 3 of the Elite Series on March 9th with more teams, bigger names and a whole new game in FIFA 18. The quality of every single show is of paramount importance, as is the creativity and the dynamism of our story-telling both in the live shows and in all our ancillary content. We are delighted to be continuing our partnership with Noah Media Group who have an unparalleled reputation in content creation and we look forward to the new season and to building on our current success.”
